Gerald Norby Incessantly Iterating
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Are you ready for excellence?

30-Day Challenges

A 30-day challenge is a bootcamp for your brain. It gives you a clear goal, a defined time frame, and a built-in accountability system. It breaks you out of your comfort zone and helps you try something new, without the pressure of a lifelong commitment.

Participating in a 30-day challenge is a valuable technique for hacking your brain into doing something good for you (and/or weird) that you otherwise might have trouble doing.

A 30-day challenge is a way to make yourself actually do something you've been meaning to do. The time limit helps.

Challenge Ethos

Do you too have a Passionate Aversion to the Commands of Reason ?

How long are you going to wait before you demand the best for yourself and in no instance bypass the discriminations of reason? You have been given the principles that you ought to endorse, and you have endorsed them. What kind of teacher, then, are you still waiting for in order to refer your self-improvement to him? You are no longer a boy, but a full-grown man. If you are careless and lazy now and keep putting things off and always deferring the day after which you will attend to yourself, you will not notice that you are making no progress, but you will live and die as someone quite ordinary.

From now on, then, resolve to live as a grown-up who is making progress, and make whatever you think best a law that you never set aside. And whenever you encounter anything that is difficult or pleasurable, or highly or lowly regarded, remember that the contest is now: you are at the Olympic Games, you cannot wait any longer, and that your progress is wrecked or preserved by a single day and a single event. That is how Socrates fulfilled himself by attending to nothing except reason in everything he encountered. And you, although you are not yet a Socrates, should live as someone who at least wants to be a Socrates.

Source: Epictetus, The Enchiridion

Marcus Aurelius, Meditations, 2.5

"Every moment think steadily as a Roman and a man, to do what thou hast in hand with perfect and simple dignity, and feeling of affection, and freedom, and justice; and to give thyself relief from all other thoughts. And thou wilt give thyself relief, if thou doest every act of thy life as if it were the last, laying aside all carelessness and passionate aversion from the commands of reason, and all hypocrisy, and self-love, and discontent with the portion which has been given to thee. Thou seest how few the things are, the which if a man lays hold of, he is able to live a life which flows in quiet, and is like the existence of the gods; for the gods on their part will require nothing more from him who observes these things."

So what's so special about 30-day challenges?

Habit-building

Thirty days is short enough to commit to, but long enough to test a habit and build momentum.

Relationships

What better way to deepen an acquaintanceship than to suffer together for a common cause?

Absurd 30-day challenge recruitment poster
Official Recruitment Poster

Be All That You Can Be

Join A 30-Day Challenge And Unlock The Absolute And Extreme Limit of Self-Improvement

The so-called experts claim this is merely "habit-building" with "friends." The so-called experts are deeply ignorant of your profound social isolation.

Challenge Gerald Norby for 30 days and you will witness a transformation so profound that it could make a baby cry.

  • Your friends and family won't even be able to look at you, nor want to.
  • Your enemies will be so intimidated that they will perform internet searches to figure out whether joining the French Foreign Legion is still possible in {INSERT YEAR}.

You will become a new person. A better person. A person who has unlocked the absolute and extreme limit of self-improvement at last.

  • ✅ Unmatched discipline typically reserved for fascist militaries in wartime
  • ✅ Unchained productivity so focused it could kill an ant
  • ✅ Untenable attractivness and charisma so enticing that you will be overloaded with requests for your forbidden workflow pamphlets

Too Good to be True? No! Merely Good Enough to Definitely be True. Take up a challenge today!

Press here to save the world Press here to abandon it in its hour of need

Get Started

Join a 30-Day Challenge

I do these with friends. If you want in on the next one, let me know.

  • You pick something, commit to 30 days, and do it
  • Having a partner makes it harder to quit on day 6
  • If it doesn't stick, you only lost a month
Propose a challenge